Who is Vicci working with in Sweden?

Vicci Martinez is heading to Sweden on Friday to meet with two writer/producers recommended by her new label, Universal Republic.

With recent hits to his credit, including Maroon 5’s “Moves Like Jagger”, Pink’s “So What” and Adam Lambert’s “Whataya Want from Me” the producer Shellback is going strong and will have a lot to offer Vicci Martinez  when she meets with him in Sweden in the next few days.

Shellback, who’s real name is Karl Johan Schuster, is a writer, musician and producer who has recently worked with Miranda Cosgrove, Britney Spears, Avril Lavigne and Usher among others.  He has also worked with Robyn. Vicci tweeted on Friday “I’m listening to @RobynHang with Me” soooooo good!”

The  style of music Shellback is producing is definitely more like the covers from The Voice than Vicci Martinez’ original music but we know that Vicci is multi-faceted and can bring life to both the power ballad style and her own funk/rock style.

The other person Vicci mentioned she will be working with  in Sweden is Peter Svensson. Formerly with the band, The Cardigans, Svensson is a guitarist and writer.  When I first  heard it, The Cardigans’ music reminded me of Garbage, the Madison, WI band that had some success in the late 90’s. The Cardigans songs such as Lovefool and Erase/Rewind are two examples of this.  As a matter of fact, Baz Lurhman used music from both Garbage and The Cardigans in his film Romeo & Juliet.  Interesting that Vicci and Aaron Daniel recently wrote a song together called Romeo and Juliet that you can hear and see in our video section.

Neither of these choices seem like a tight fit with where Vicci Martinez has been with her own music, rather they open new doors for Vicci.  We’ll have to wait and see what comes of these collaborations.  It will  be exciting to hear what Vicci’s new album includes.  Will new songs she’s been singing lately like “The Morning After” (the first video here) be included or will this album take Vicci in a different direction?  Either way, we know Vicci will be “standing in her truth” and we can’t wait to hear what’s next.

Vicci Martinez Recording Deal Pending (come on, it’s in the bag!)

On Friday Vicci appeared on the Marty Riemer Podcast and shared that she had just talked with Universal Republic records about a recording deal.

Vicci said that the label wanted her down in LA on Monday the 11th to get started in the studio. “They’ve got an apartment and a car ready for me”.  The label evidently wants to get Vicci’s record our while she’s got momentum from The Voice and The Voice Live Tour.  “They want it done by the end of September.”

She also said there was a likelihood that she’d be going to Sweeden to work with a producer there that was recommended by the A&R at Universal Republic.  We think we heard her refer to the A&R as a”he”, so it appears she isn’t working directly with Kristina Grossman, the A&R from Universal Repbulic who was heavily involved in The Voice.  We’ll try to confirm that for you!

Fans can’t wait to see what the new record will include – we’ll bet Vicci can’t wait either!

Read more about who Vicci Martinez is writing with in Sweden.